Unique idea drives hundreds of domain aftermarket sales.

It’s been about six months since I first wrote about PushToAuction.com, a service that lists domain names that people are willing to send to an auction on Sedo with a $60 offer.

The service was active for a couple months before Domain Name Wire’s story, and since launch it has helped sell 426 domain names for $126,901. That’s an average of $298.

The value to sellers is clear: list domain names on the site that you are willing to send to an auction at Sedo if someone bids at least $60. Given the attention paid to Sedo Auctions, good generic domain names are sure to snag more bids before they close.

For example, Bid.info was listed on the site and ended up selling for $2,350.

To decide which domain names are good candidates for PushToAuction.com, read “When Should You Send a Sedo Offer to Auction?”

Buyers also benefit, as they can potentially find a good domain names that can be won on Sedo for low prices.

There are nearly 4,000 domain names listed on PushToAuction and over a dozen with active Sedo auctions. Current auctions that were initiated thanks to PushToAuction.com include RRFD.com ($110), iUnitedStates.com ($110), and BC0.com ($160).

© DomainNameWire.com 2009.

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With America’s work situation getting worse, now is a good opportunity to buy a job-related domain name.  I am selling WorkOpportunities.com for $7,800. Of course the name JobOpportunities.com is a better domain name, but I also think that is easily a low to mid 6 figure domain name. People are looking to find work as [...]

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Sales volume up, average price down in 2008.

Sedo has released its 2008 Secondary Domain Market Study (pdf), and it provides a wealth of information about the domain name aftermarket.

The domain brokerage company sold over $77 million in domains in 2008, a slight increase of 8% over 2007.

Although overall sales revenue was up, the company saw weakness in the fourth quarter. The company sold 9,727 domain names in Q2 (the peak for the year) and only 8,754 in Q4.

According to the company, the average selling price of domains decreased markedly in 2008, with .com prices falling in half from $5,016 in 2007 to $2,512 in 2008. The overall price for all top level domains fell 21% to $2,098. Although I have no doubt that sales prices have fallen, averages are very misleading. It may be weakness of million dollar sales that drag the entire average down. What matters to most domain investors is the median sales price.

47% of domains transferred by Sedo were .com, followed by Germany’s .de at 17%. .Net, .info, .uk, .org, and .eu each accounted for 4% of sales. I’m surprised to see .eu on the list as sales volume seems to be weak.

© DomainNameWire.com 2009.

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Thomson CompuMark, the global leader in trademark research and brand protection solutions and part of Thomson Reuters (NYSE: TRI), today announced a major step in helping protect valuable brands on the web with the launch of its new Domain Typosquatting Search. The new search identifies instances of typosquatting, the practice of registering web domains that are intentional misspellings of well-known websites.

This means Go Daddy’s fourth-quarter spot had far more viewership than any other commercial in the most-watched Super Bowl of all time. Remarkable when you consider Go Daddy purchased NBC’s final ad slot two days before the broadcast.